Mike Southon
Author of The Beermat Entrepreneur
Mike Southon is one of the UK's leading authorities on entrepreneurship and sales with a weekly column every Saturday in the Financial Times.
In the 1980s, he co-founded, built and sold The Instruction Set, a software consultancy. In the 1990s he worked with 17 start-ups; two later went public (and three went broke!). And in the 2000s he co-authored with Chris West four bestselling books: The Beermat Entrepreneur, The Boardroom Entrepreneur, Sales on a Beermat, and Finance on a Beermat.
Mike is a Visiting Fellow in Innovation and Entrepreneurship at London South Bank University, and is a visiting lecturer at London Business School, Cass Business School and many others.
He is also an experienced broadcaster and has released over 80 podcast-friendly radio interviews with famous industrialists, entrepreneurs and business experts.
These include Allan Leighton (Chairman, Royal Mail), Sir Robin Saxby (former Chairman, ARM), Sir Philip Trousdell (former commander, NATO forces in Bosnia), Sahar Hashemi (Co-founder, Coffee Republic), Sir Keith Mills (Chairman, London 2012 Olympic bid) and Trevor Baylis (inventor of the clockwork radio).



