Transform local ideas into trading businesses.

Mandy’s handmade crochet products were popular, but the time required to produce each item limited the income she could generate. She was considering moving into workshops but needed to understand whether the model could be profitable and how it would compete with other available solutions.

A cash-flow forecast demonstrated that her initial workshop model would deliver low profitability. Mandy was then able to test different formats, prices and volumes to understand how each option affected revenue, profit and cash flow.

Guided reflection questions drew on Mandy’s tacit knowledge and helped her identify the distinct value of her workshops, understand how to position them against alternatives and define clearer customer segments and marketing messages.

Jon had built a strong membership base for his guided walks, but a lack of practical digital marketing experience made it difficult to create momentum, produce varied content and maintain consistent online activity.

Jon developed a simple online marketing plan built around clear customer personas, focused messaging, priority activities and realistic content themes.

The Launchpad tools gave him a practical way to generate, refine, plan and organise content, reducing a significant barrier to activating his marketing and attracting new customers without relying on an external agency.

Fred had recently opened a Caribbean grocery store in Tamworth and needed to attract greater footfall in a challenging town centre environment. He also wanted to identify creative ways to upsell, engage customers and improve overall margins.

Launchpad supported Fred to review his business model, product mix, target customers and profit margins before exploring practical, lower-cost growth ideas.

He completed the programme with a number of ideas he could test, including Caribbean meal kits, educational product bundles, cookery collaborations and attendance at local farmers’ markets.

After 30 years working within the NHS, Rona was moving into private practice but needed clarity around her business model, positioning and target audience. As someone with dyslexia, she also found reading and writing large amounts of text difficult.

Structured questioning helped Rona draw out her tacit knowledge, define the problems she solves and identify the value she offers to families.

The AI generator enabled her to develop her initial bullet points into a cohesive and detailed business plan, reducing the burden of producing large volumes of written content while allowing her expertise and ideas to remain central.