Insight from The NextGen

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Informed opinion and practical thinking on entrepreneurship, business support, marketing and the role of AI in building stronger businesses.

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Exploring the decisions, human skills and practical approaches that help founders turn ideas into viable, growing businesses.

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An entrepreneur discussing her business during a NextGen Launchpad session

AI and entrepreneurship

Where AI Ends, and Entrepreneurship Begins

Published by Kathryn Hyde 27th July 2026

AI can accelerate research, planning and activation, but it cannot replace the lived experience, creativity and judgement that determine whether a business idea genuinely fits its founder and market.

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More ideas will be added here as they are published.